Cellulose, cellulose gum, methylcellulose, and cellulose gels thicken and help to blend mixtures that might otherwise separate, such as oil and water mixtures. They are commonly used as alternatives to gelatin and gluten in vegan-friendly products. Cellulose comes from the cell walls of plants.
Natural and artificial flavors enhance or add flavor to foods and beverages. Natural flavors come from natural sources such as spices, plants or animals. Artificial flavors do not come from the food normally known for that flavor. As examples, either synthetic lemon flavoring or flavor extracted from limes, used to enhance a lemon-flavored product, would be considered artificial flavor.
Caramel color gives foods and beverages color, ranging from yellow-amber to dark brown. It is made by heating sugars or starch, either alone or in the presence of acids, alkalis or salts, a process called caramelization.
The J.M. Smucker Company is committed to complying with federal GMO labeling regulations, specifically the Bioengineered Foods Disclosure Act. These regulations will require labeling of foods that contain bioengineered (GMO) ingredients. Disclosure must be through text, a symbol, or a scannable code, such as a SmartLabel™ QR code. Once the government has fully developed the language and guidelines for labeling, Smucker will implement these requirements across all products with genetically modified ingredients.