White Cake & Cupcake Mix

Wheat flour is the powder made from grinding wheat. The wheat grain has three parts: the endosperm (mostly protein and starch), the germ (protein, fat and vitamins) and the bran (fiber). Wheat flour, also called white flour or refined flour, is made from the endosperm only. Whole wheat flour includes the endosperm, bran and germ. Flour may be unbleached or bleached. Bleaching softens the flour and lightens the flour, producing baked goods with a softer texture, more volume and a brighter color than baked goods made from unbleached flour. Flour may be enriched or unenriched. Enriched flour includes added nutrients that were lost when the brand and germ were removed during processing.

Definition provided by The J.M. Smucker Company

Sugar, or sucrose, provides sweetness and texture to foods, and is made by evaporating water from the syrup of sugar cane or sugar beets until sugar crystals form. Sugar may be granulated, or very finely ground into powder when a finer texture is desired.

Definition provided by The J.M. Smucker Company

Canola oil is an edible vegetable oil derived from seeds of rape plants that produce oil with less than 2% erucic acid content. It was originally developed in Canada, and its name is believed to be shortened from "Canada Oil Low Acid".

Definition provided by The J.M. Smucker Company

Starch enhances the texture or keeps ingredients from separating in breads, pancakes, cereals, noodles and other food products. It comes from a variety of vegetable sources, including corn, wheat, rice, and potatoes. Starch may be modified by grinding or treating with enzymes or other substances to enhance its performance.

Definition provided by The J.M. Smucker Company

Salt is used to enhance flavor or preserve foods, and is sourced from the earth or sea; also known as sodium chloride.

Definition provided by The J.M. Smucker Company

Xanthan gum is a natural gum that thickens, gels and keep foods from separating. It comes from Xanthomonas bacteria.

Definition provided by The J.M. Smucker Company

Natural flavors enhance the flavor of foods and beverages, and come from natural sources such as fruits, nuts, seeds, spices, plants or animals.

Definition provided by The J.M. Smucker Company

This product contains wheat and their derivative ingredients.

This product may contain soybean ingredients.

This product may contain milk ingredients.

Claims listed within SmartLabel^™ are either governed by entities such as the USDA, FDA, EPA, etc., or defined by participating brands.

SmartLabel^™ includes certifications from independent organizations that have meaningful and consistent standards for product composition, environmental protection and/or social justice.

The J.M. Smucker Company is committed to complying with federal GMO labeling regulations, specifically the Bioengineered Foods Disclosure Act. These regulations will require labeling of foods that contain bioengineered (GMO) ingredients. Disclosure must be through text, a symbol, or a scannable code, such as a SmartLabel^™ QR code. Once the government has fully developed the language and guidelines for labeling, Smucker will implement these requirements across all products with genetically modified ingredients.