Starch enhances the texture or keeps ingredients from separating in breads, pancakes, cereals, noodles and other food products. It comes from a variety of vegetable sources, including corn, wheat, rice and potatoes. Starch may be modified by grinding or treating with enzymes or other substances to enhance its performance.
Artificial flavor enhances or adds flavor to food, but does not come from the food normally known for that flavor. As examples, either synthetic lemon flavoring or flavor extracted from limes, used to enhance a lemon-flavored product, would be considered artificial flavor. Vanillin is considered natural flavor when it comes from vanilla beans, but artificial when it is synthetic, although it is chemically identical from both sources.
The J.M. Smucker Company is committed to complying with federal GMO labeling regulations, specifically the Bioengineered Foods Disclosure Act. These regulations will require labeling of foods that contain bioengineered (GMO) ingredients. Disclosure must be through text, a symbol, or a scannable code, such as a SmartLabel™ QR code. Once the government has fully developed the language and guidelines for labeling, Smucker will implement these requirements across all products with genetically modified ingredients.